Psychology: Drinkers feel more beautiful

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Psychology: According to a study, anyone who drinks alcohol or even believes in it feels more attractive

Alcohol consumption tarnishes the senses, that should be generally known. What is new is that drinkers generally feel "more attractive", according to a new study by US and French psychologists. The study results suggest that just the fact that you have consumed alcohol leads to you feeling "nicer". A deceptive self-perception with fatal addiction consequences.

External unattractiveness due to excessive alcohol consumption
Those who hang on to the bottle all the time are classified as unattractive by their environment. In addition to fatty liver, cardiovascular diseases and other health problems, increased alcohol consumption leads to red noses, overweight or underweight and broken veins on the face. These characteristics generally lead people to conclude that the other person has a noticeable addiction problem. But the person concerned seems to assess himself completely differently, as a research work found out. The decisive factor, however, was not the fact that alcohol was actually consumed, but the belief in it was, strangely enough, enough during the study.

Perception effects through social drinking
A consortium of American and French scientists has succeeded in uncovering a contradictory effect. The psychologists have found that consumers not only "drink themselves nicely", but "themselves", as they write in the journal "Journal of Psychology". However, this perceptual effect is not a consequence of the active ingredients contained, but is based on the "positive social connotation" of alcohol consumption. In other words, anyone who believes that they really or supposedly drink is "relaxed". The title of the research work is therefore also significant: "Beauty lies in the eye of the beer drinker"

A total of 19 alcohol consumers took part in a bar in Grenoble to evaluate the first round. During consumption, the test subjects were asked about typical attributes. The questions were: "How attractive do you find yourself" or "How original and humorous do you rate yourself". The higher the measured alcohol level, the more attractive the study participants felt.

The same effect without alcohol
To ensure the results, a second study test was carried out in the laboratory. A total of 94 men of different ages participated in this study. The actual meaning of the research work was not communicated to the participants. Rather, they were told to test a drink. The subjects were divided into two equally large groups. The first group received a drink with alcohol and the second a non-alcoholic drink. Neither group of participants knew what kind of drink it was. Afterwards, the men were asked the same questions regarding the topic of attractiveness. Once again, those classified themselves as "beautiful or humorous" if they thought they had consumed an alcoholic drink. The researchers made an astonishing discovery: The self-perception effect also occurred in those who only believed that they had drunk hard liquor.

The result was also evident in those who consumed a non-alcoholic drink, but thought they were drinking alcohol. The scientists found the same in the reverse variant: participants who actually drank alcohol but assumed they were drinking a soft drink did not rate themselves as more attractive than before. "The active ingredient as such cannot therefore be responsible," sum up the psychologists. Laurent Bègue, professor of social psychology at the University of Pierre-Mendès-France, said: "Our study shows that simply believing that you have drunk alcohol makes you find yourself more attractive. The dose itself had no effect in our study."

However, the effects of perception effects on health can be fatal. According to the Federal Center for Health Education (BzgA), almost 10 million people in Germany regularly consume quantities of alcohol that are hazardous to their health. Around 1.3 million people are considered addicted. Alcohol is a cell poison and damages almost all organs in the body. It has been proven that in addition to liver diseases, brain, heart muscle and cancer diseases are greatly favored. Every day, 200 people die from the consequences of excessive consumption. (sb)

Also read:
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Image: Gerd Altmann /

Author and source information

Video: How I overcame alcoholism. Claudia Christian. TEDxLondonBusinessSchool

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